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District unveils 'In the Loop' communications plan to share strategy and student work
Summary
Administration proposed a communications and branding package — posters, classroom materials and a short printed piece called 'In the Loop' — to better share district strategy, core values and student stories with the Rockport community.
Superintendent Mark Branko and staff outlined a new communications project tied to the district strategy and accreditation work: posters for school lobbies and common areas, large laminated classroom posters, and a modest printed/publication tentatively titled "In the Loop" meant to reach households that do not use social media or the website. The administration described a phased approach — starting with one or two publications per year — and noted they are exploring partnerships and ad sales to offset production costs.
Members asked about costs and the committee discussed whether to incorporate student‑created content; one member suggested students present work, and another proposed contracting with printers and possibly selling some advertisements to defray expenses. The administration will return with a budget estimate and suggested content plan.
