Residents propose demand‑based rates, corporate partnerships and transit subsidies instead of blanket meter hikes
Summary
Community members urged the board to use dynamic pricing, corporate sponsorships, employer parking incentives and reinvesting parking revenue into transit passes rather than across‑the‑board meter increases.
Several commenters proposed alternatives to blunt meter rate hikes, focused on preserving downtown access while closing budget gaps.
Jordan (District 3) suggested demand‑based pricing: "So low demand, low price, high demand, higher price," and urged using some parking revenue to subsidize VTA passes or create secure bike parking. Other speakers recommended corporate tech partnerships and event‑day pricing rather than broadly raising curb rates.
Board members said those options would be part of further analysis and asked staff to model differential approaches and potential impacts on both revenue and equity.
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