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EDC launches 'BuDA' brand program to help local products identify as Buda-made
Summary
The EDC introduced a BuDA brand program to help local makers rebrand packaging and highlight products made in Buda; the program could include shared costs for packaging changes and promotional support.
The EDC announced a new BuDA brand program intended to help local producers label products as made in Buda and raise name recognition for locally made goods.
Presenter used Tiny House Coffee as an example: a local business whose packaging lists Austin rather than Buda; the BuDA program aims to help cover or coordinate rebranding for packaging so products show Buda as their origin. The program is presented as a marketing and promotional tool to boost downtown and regional visibility for small producers.
Council and board members praised the branding efforts, and staff said the program will tie into broader marketing, media partnerships and events to increase downtown visitation.
