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Design team seeks signage deviations for wayfinding; commissioners largely supportive
Summary
Lurie Children’s requested deviations from the PUD master sign plan and zoning code — including increased total sign area (865 sq. ft. vs. permitted 672), more monument signs and expanded window/directional signage — arguing the hospital’s wayfinding needs justify exceptions; staff recommended approval and commissioners expressed support.
Design lead for the project explained that the hospital’s operational needs differ from a conventional office campus and require additional and clearer wayfinding. The petition requests a total site sign area of 865 square feet where the PUD allows 672 square feet, six monument signs instead of two, larger monument height at the Lacey Road entrance, increased window sign area and directional signs of up to six square feet instead of two.
The design team said clear signage is essential for patient and visitor safety and wayfinding because many visitors will arrive for the first time; staff included rationale in the report and recommended approval. Commissioners repeatedly said the signage deviations were a minor concern compared with the public benefits of improved pediatric access and supported the petitioner’s rationale.
