Board reviews social media protocol after an organizational account posts a personal comment
An inadvertent comment posted from the ABC Board's Facebook account prompted the board to re-emphasize following North Carolina ABC Commission guidelines and limiting responses to factual operational matters.
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Patricia Crain explained a recent inadvertent comment originated from the board's Facebook administrative page because Facebook can switch an admin into posting as the organization rather than as a personal account. She said the comment was not offensive and was intended as a personal response, but that administrators should verify which account is active before commenting.
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