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Commission green-lights $88K media contract for county creative campaign
Summary
The county approved an $88,000–$88,500 independent-contractor agreement with Ironworks Productions, Inc. to capture video and marketing assets for the county's second creative-campaign round; tourism staff emphasized use of authentic photography rather than AI-generated images.
Jamie presented a proposed independent-contractor agreement with Ironworks Productions, Inc., to gather video and static assets for Washington County's second creative campaign, with a budget discussed in the range of $88,000–$88,500.
Jamie emphasized that county standards do not permit AI-generated photographs for the campaign and that the contract would capture authentic local assets across the county. Commissioners questioned whether AI could substitute for photography; Jamie replied that authentic imagery is preferred and that use of AI-generated photos is against county standards for destination marketing. The board approved Resolution R-2026-3736 to contract Ironworks for the work.
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