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Consultant opens Rowlett strategic‑plan update, steering committee and community conversations planned

Rowlett City Council · August 17, 2026

Summary

Consultant Patrick Ybarra kicked off a multi-month strategic‑plan update emphasizing vision, prioritization, a steering committee and community conversations; council emphasized economic development, infrastructure, and making the plan operational and tied to the budget cycle.

Patrick Ybarra, the city's strategic-planning facilitator, opened the council work session item by describing the project as a process that will revisit Rowlett’s vision, mission and strategic priorities and then translate them into near‑, short‑ and long‑term goals.

Ybarra said the process will include a steering committee of staff, three council members and community representatives, a schedule of community conversations (including an invited stakeholder session) and a goal of producing a concise, actionable plan. “Strategic planning is not the budget 2.0,” Ybarra told council, drawing a line between priority setting and annual budget choices.

Council members emphasized economic development, public safety, infrastructure, community character and ongoing public engagement; staff and the consultant said the steering committee and community conversations will begin within weeks and the consultant will return for deeper sessions in September and October.

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