Residents urge improved support and signage to help Rivieras small businesses
Lay‑pack members said local small businesses struggle with low visibility and limited hours; participants suggested targeted promotion, gateway signage and design guidelines to attract customers and reduce turnover.
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Residents and lay‑pack members told Lake County staff that while the community values small, local businesses, storefronts often suffer from low visibility and turnover. One participant said local families frequently drive to Kelseyville for meals because there are “three places to eat” in the Rivieras and “nobody knows they’re there,” arguing for gateway signage and better promotion to increase foot traffic.
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