NEST outreach plan: three audience pillars, webinars and earned media slated before June

Deputy Treasurer Lesley Mohlenkamp outlined the communications approach the Treasurer's Office will use to introduce the NEST program to Nevada stakeholders, employers and employees. She said staff and contractors (Estepona Group and Vestwell) have developed branding and a state-hosted informational page while preparing a Vestwell portal for account and registration access.

"For our communications and outreach for the NEST Program, we will be focusing on what we're calling three pillars or three groups of key audiences," Mohlenkamp said, describing stakeholders (chambers, business associations and government-facing business partners), a targeted group of employers identified through DETR data, and a general employers/employees group reached through traditional media. She told trustees the targeted outreach will include direct email and mailed toolkits for employers to give employees enrollment information and business-facing materials such as sample memos and posters.

Mohlenkamp said earned media outreach will begin in May, webinars and short videos are planned by late May, and optional paid media could start in early June. Board members were provided a toolkit of talking points, FAQs and fact sheets, and staff asked trustees to review site content and provide feedback ahead of launch.