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Sponsorship push nets $500,000 over 10 years; board pushes digital ticketing tests
Summary
Staff reported $500,000 in signed sponsorship contracts across new packages (Corwin, Pavilion, show barn), representing roughly $50,000 annually, and outlined plans to pilot Eventney for presales (carnival tickets via El Torito redemption) while addressing legacy ticketing constraints.
Bart told the board that sponsorship packaging and sales have progressed quickly, saying the Corwin and Pavilion packages are sold out and that the three combined sponsorship packages have produced $500,000 in signed contracts over the next ten years.
"Of all 3 of those packages, we have 500,000 in signed contracts of revenue coming here in the next 10 years," Bart said, adding that equates to about $50,000 annually in new money. He said the only remaining inventory is one show‑barn leg and the south entry.
On ticketing and presales, staff said carnival tickets went on sale through an arrangement with El Torito that requires physical redemption at that vendor; Eventney is being implemented to accept credit‑card payments and map vendor booths, but the carnival operator’s legacy ticketing system limits full digital ticketing this year. Bart said the Event Complex will continue to pilot Eventney for vendor onboarding, payments and mapping ahead of a wider rollout.
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