Council presses PCDC for outcome-based KPIs, not activity lists

Apr 14, 2026

Council members told PCDC the draft goals emphasize activities; they asked staff to present measurable outcomes (jobs, sales-tax growth, closed projects) and a pipeline status at the next meeting.

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A number of council members told PCDC leaders that the presentation’s slides resembled activity logs rather than outcome targets. A council member told the room, "These read to me a lot like activities and not outcomes," and asked staff to show what success would mean for residents — for example, how many projects the city should expect to close and how many local jobs would result.

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