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Council presses PCDC for outcome-based KPIs, not activity lists
Summary
Council members told PCDC the draft goals emphasize activities; they asked staff to present measurable outcomes (jobs, sales-tax growth, closed projects) and a pipeline status at the next meeting.
A number of council members told PCDC leaders that the presentation’s slides resembled activity logs rather than outcome targets. A council member told the room, "These read to me a lot like activities and not outcomes," and asked staff to show what success would mean for residents — for example, how many projects the city should expect to close and how many local jobs would result.
Jerry Jones, PCDC executive director, said activity is the work that produces outcomes and reminded the council that most primary-job projects take "2 to 3 years" to convert from pipeline to ribbon-cutting. He said staff will return with clearer KPIs and noted that some immediate steps—CRM tracking and targeted site visits—are underway.
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