Board unveils NEST logo featuring Nevada bluebird
The NEST branding committee selected a logo showing the mountain bluebird building a nest; staff said the design evokes Nevadans preparing for retirement and board members expressed support. The branding will be part of the upcoming employer outreach and the logo reveal was shown to the board.
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The board viewed the NEST program's new branding and logo, selected by a local subcommittee and the Estipona Group. Michael Pelham described the chosen design as a mountain bluebird depicted as having built a nest, with stylized lettering meant to suggest twigs and the idea of building toward retirement.
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