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Council approves $5,000 promotional merchandise allocation for Star Valley Ranch
Summary
Council voted to allocate $5,000 from lodging-tax promotional reserves for a conservative merchandise launch (hats and limited pre-order items) to support tourism outreach and volunteer ambassadors.
The council approved a $5,000 allocation to the Travel & Tourism Board for a conservative launch of branded merchandise — primarily hats and a small sample run of promotional items — aimed at volunteers and town ambassadors. Councilman Allison moved to allocate the funds; Councilwoman Better seconded the motion and the council approved it by voice vote.
The proposal's intent is to use lodging-tax promotional reserves for a modest initial run (roughly seven boxes of hats, about 168 pieces) distributed to volunteers and ambassadors without creating taxable sales complications for this fiscal year. Staff suggested phasing additional merchandise sales in future months using pre-orders so the promotional program can be self-sustaining.
The council recognized the need to keep lodging-tax promotional spending transparent and to set parameters for future merchandise purchases. The $5,000 allocation is intended as an initial, low-risk use of the fund to promote the town and support volunteer ambassadors for summer events.
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