Committee presses for practical, actionable proposals on teams and team‑lead transparency
Members said consumers sometimes cannot identify the individual agent who actually performed work on a transaction because team‑lead names or team brands are used on contracts and MLS entries; the committee asked members to return with concrete recommendations to improve identification and transparency on forms and in broker systems.
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Members described situations where a team brand or team lead’s name appears on a contract or MLS listing even though another associate completed the work, leaving consumers and later reviewers unable to identify which individual conducted the transaction.
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