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Committee presses for practical, actionable proposals on teams and team‑lead transparency
Summary
Members said consumers sometimes cannot identify the individual agent who actually performed work on a transaction because team‑lead names or team brands are used on contracts and MLS entries; the committee asked members to return with concrete recommendations to improve identification and transparency on forms and in broker systems.
Members described situations where a team brand or team lead’s name appears on a contract or MLS listing even though another associate completed the work, leaving consumers and later reviewers unable to identify which individual conducted the transaction.
Speakers argued the consumer should be able to identify the actual agent who worked with them and suggested that the salesperson on the contract should be the person who performed the work rather than a team lead who did not personally represent the client. Several members noted page 10 of standard forms already includes space for team names and contact information; nonetheless, members asked staff for an agenda item that produces narrow, implementable recommendations—such as requiring the actual agent’s name on the transaction and clearer broker processes for team onboarding and offboarding—so the committee can vote on concrete rule or guidance changes in a later meeting.
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