VMI marketing update: FAM tour drew press interest and Visit Indiana partnership will track coverage
VMI representative Andrew Forrest reported a FAM tour with more than a dozen businesses and three historic sites; Yahoo News published coverage and the Visit Indiana partnership will provide article-reach metrics to the board.
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Andrew Forrest presented the VMI marketing update, highlighting a recent FAM (familiarization) tour that brought media to Madison and generated earned- media coverage. "We had over 13 restaurants, cafes, sweet treat businesses, 3 historic sites..." Forrest said, and noted Yahoo News ran a piece titled "Charming Rivertowns."
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