Committee flags dynamic pricing and in-store tracking for future review

A committee member raised questions about so‑called 'dynamic pricing'—the practice of changing prices based on a customer's presence or profile—and whether the city can restrict or require notice of such practices in private businesses. The member described dynamic pricing as "basically the price will change when you walk in the store" and asked whether cities can ban it or otherwise protect shoppers.

Staff acknowledged the concern and suggested that the topic could be scoped for a future meeting. Council members connected dynamic pricing to broader privacy and tracking questions, noting that some stores and technologies use facial-recognition or tracking systems; council asked staff to survey other cities' approaches and whether signage or regulation is feasible. The committee did not take any action at this meeting but requested the item be placed on a future agenda with research on legal authority and examples from other jurisdictions.