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Pluck reports analytics for Rethink Runoff; winter salt messaging and spring rain‑garden outreach planned
Summary
Pluck presented campaign analytics and outlined upcoming seasonality for Rethink Runoff ads: winter messaging on salt use and spring emphasis on rain gardens and rain barrels; members raised workshop feasibility and partner publicity questions.
Dave Barron of Pluck presented updates on the Rethink Runoff advertising campaign, reporting current analytics, SEO work and media‑buy strategy. He said upcoming initiatives will focus on winter messaging about salt use and spring outreach around rain gardens and rain barrels, and members discussed workshop feasibility given limited barrel supply.
Shayne Geiger supported a workshop approach, and Chelsea Mandigo asked whether the relationship with Gardeners Supply should be publicized. Barron said the spring effort will emphasize rain gardens and rain barrels and welcomed input on partnership communications.
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