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Consultant updates MS4 subcommittee on Rethink Runoff ad campaign and web work
Summary
Pluck consultant Dave Barron told the MS4 Subcommittee that spring analytics are up and outlined fall, winter and spring outreach plans for the Rethink Runoff campaign, including a gardening rack card and municipal projects page.
Dave Barron of Pluck presented an update on the Rethink Runoff advertising campaign, summarizing current ad themes, analytics and upcoming outreach work.
Barron described three primary outreach ad themes — DIY rain barrels, winter salt use, and rain-garden plants — and said spring analytics show improvement from prior efforts. He reviewed changes to the summer media buy from 2023 to 2024 and outlined fall website updates and a municipal projects page. Barron said winter ads will focus on salt use and pet waste, and spring will include a gardening gallery, social posts and a gardening rack card to be placed at retailers.
Winooski NRCD representative Macie Broussard asked whether reported clicks include posts she makes; Barron replied, "no – it should only include clicks from ads." The committee discussed outreach tactics and next steps for web and municipal-page updates.
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