Council asks for more information before buying Placer AI data service
Council heard a staff pitch for Placer AI location-analytics software but deferred buying the service pending further investigation after concerns about cost and privacy were raised. Staff said the tool would help economic-development planning and grant applications.
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Community and Economic Development Coordinator Rachel Stebbins described Placer AI to Council as software that lets the borough "take any point in the Borough and outside the Borough and see how many people travel to different places and what times." She explained how the product uses cellphone data and said it is intended to be anonymous and useful for grant-writing and economic-development analysis.
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