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Visitor metrics: December visitation down slightly; ADR and RevPAR rose
Summary
Consultant Downs & St. Germain reported December visitation down about 5% year‑over‑year, room nights flat and visitor days up about 10%; ADR climbed 9.1% to $382.01 and RevPAR increased roughly 5% on stronger pricing despite international visitation declines (notably Canada).
James Brendel of Downs & St. Germain presented monthly and quarterly visitor metrics and an economic‑impact update.
For December, Brendel reported visitation was down roughly 5% year‑over‑year while visitor days rose about 10%, indicating longer stays. Average daily rate (ADR) increased 9.1% to $382.01 and RevPAR grew about 5%. Brendel said accommodation spending rose (from approximately $208 million to $222.5 million) even as most other spending categories ticked down, and he attributed occupancy declines to increased lodging supply rather than falling demand.
Brendel also noted international visitation remained weak: international visitors were down about 16.3% in December and Canada led that decline (down about 24.4% year‑over‑year). Quarterly figures (October–December) showed about 667,000 visitors (roughly +1% year‑over‑year) and an estimated 2.8% increase in economic impact year‑over‑year after accounting for federal database revisions used in the consultants’ model.
Council members asked about the timing of international recovery and the consultant said national estimates expect recovery in 2026–2027, with regional variability possible. The metrics were presented for transparency and to support marketing and PR planning.
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