Tourism board reports $3.3M in attributed bookings from spring Expedia program
Summary
Grand County Tourism Board's quarterly report credited a spring Expedia campaign with $3.3 million in gross booking revenue from 9,800 tracked regional travelers and outlined shoulder-season marketing and environmental literacy initiatives.
Tourism Board representatives presented their quarterly update, reporting that a spring Expedia program generated an attributed $3.3 million in local gross booking revenues from 9,800 trackable regional travelers. The presenters reviewed peak-season stay projections, shoulder-season marketing plans, and digital tracking configurations meant to improve return on ad spend.
The Tourism Board also described state-funded initiatives including the 'Sources of the Wild' historical headwaters program and the 'Do Grand Right' environmental literacy rollout across restaurants and trailheads. No board action was required for the presentation.
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