Tourism board reports $3.3M in attributed bookings from spring Expedia program
Grand County Tourism Board's quarterly report credited a spring Expedia campaign with $3.3 million in gross booking revenue from 9,800 tracked regional travelers and outlined shoulder-season marketing and environmental literacy initiatives.
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Tourism Board representatives presented their quarterly update, reporting that a spring Expedia program generated an attributed $3.3 million in local gross booking revenues from 9,800 trackable regional travelers. The presenters reviewed peak-season stay projections, shoulder-season marketing plans, and digital tracking configurations meant to improve return on ad spend.
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