Choose Smith County campaign rolls into conversion phase; new county job board launched

Colleen Eberle of Eberle Studios reported to the commissioners on the Choose Smith County marketing campaign. Eberle summarized the campaign's development: year one established foundations; the campaign segments target audiences into "buckets" for outreach; and year three will emphasize conversion of interest to actual hires. Eberle said the campaign maintains a Facebook page and that a Smith County job board launched in April to centralize local employment listings.