Visitor Offers Tourism Update: 2023 Economic Impact, Short-Term Rentals, and Wayfinding Sign Plan
Visitor Karen Ammon told the council that tourism’s 2023 economic impact supported nearly 2,000 jobs and generated tax revenue; she outlined short‑term rental monitoring, marketing results, the US BMX event, and progress on a countywide wayfinding signage project that now requires private‑property agreements and a comprehensive RFP.
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Karen Ammon, a visitor to the meeting, delivered a detailed tourism update for Plain City and Union County, summarizing 2023 performance data and ongoing projects. She said visitor spending and lodging performance improved versus 2021, citing a 68.9% hotel average occupancy and an average daily rate of $105; she also said tourism generated substantial tax revenue in 2023 (the transcript cites "generated 32,800,000 in tax revenue") and supported nearly 2,000 jobs.
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