GREDA approves amendment to communications contract; Baldwin Creative becomes Paperwhite Marketing
Summary
GREDA approved an amendment to a prior agreement with Baldwin Creative, LLC to deepen website content and structure work; the amendment records a firm name change to Paperwhite Marketing, LLC and revises the scope of communications services.
GREDA on June 11 approved an amendment to the proposal scope and agreement originally executed with Baldwin Creative, LLC. The minutes record the first amendment includes a change of name from Baldwin Creative, LLC to Paperwhite Marketing, LLC and a revision of services to dive deeper into content and structure for the GREDA website.
Commissioner Bill Martinetto moved "to approve an amendment to the proposal scope/agreement with Baldwin Creative, LLC." Commissioner Molly MacGregor seconded the motion. The motion passed unanimously (MacGregor, MacDonell, Martinetto, Blake, Hodnik).
The amendment formalizes a vendor name change and shifts the vendor's services toward expanded website content and structure. The minutes do not include contract value, term changes, or additional deliverable dates; staff is recorded as having worked with the firm to develop a PR strategy and website restructuring prior to the amendment.
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