CVB launches 'Locally Crafted Sips Trail'; 2027 Visitors Guide, advertising plans outlined

Aug 20, 2026

Jessica Schwartzkopf, Executive Director of the Convention & Visitors Bureau, said the CVB launched the Locally Crafted Sips Trail featuring two wineries and seven breweries, plans to print the 2027 Visitors Guide in January and reported a social media post that generated two million views and a 25% follower increase over 90 days.

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Jessica Schwartzkopf, Executive Director of the Convention & Visitors Bureau, presented the CVB's marketing strategy and visitor‑engagement efforts to the commissioners on Aug. 20. "CVB launched the new Locally Crafted Sips Trail which will feature two wineries and seven breweries in the County," Ms. Schwartzkopf said, and she noted the trail complements the County's Coffee Trail.

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