Fraser DDA increases budget for 'Ride, Ski, Save' ad after strong early engagement
The Fraser Downtown Development Authority approved a $2,500 cap for a February run of its 'Ride, Ski, Save' promotion after staff reported about 41,000 impressions and nearly 1,000 clicks in the campaign's first week. The board voted 8-0 to increase the spend.
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Fraser's Downtown Development Authority voted to increase the maximum spend on a 30‑second promotional video titled "Ride, Ski, Save" to $2,500 for February after staff said the ad drew strong early engagement.
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