Data tools and microtargeting helped make canvassing more effective, speakers say
Podcast guests credited Right Insight and simple websites (Lovable.ai) with improving precinct outreach—state party access to Right Insight gave precincts voter lists that organizers said were 'night and day' compared with prior door-to-door cycles.
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Participants described three data-driven elements that changed precinct outreach: party-provided Right Insight voter lists, volunteer-created local websites, and targeted text/email workflows.
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