Design board recommends sign‑code exemption for off‑premises Chevy sign despite wayfinding concerns
The Design Review Board recommended that the Village Board grant a sign‑code exemption for an off‑premises Chevy dealership sign; members repeatedly described the sign's placement as confusing and suggested planting or relocation options, but approved the current installation by motion and roll call.
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Board members reviewed a petition to recommend a sign‑code exemption for an off‑premises sign serving a Chevy dealership at 2001. Several members described the existing installation as difficult for drivers to interpret and suggested alternative placements or additional planting to improve wayfinding. "I went by there, and it is so darn confusing... you have no idea where it is," said one member (speaker 2), reflecting recurring concerns about visibility and access.
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