Council approves replacement billboard permit with revised LED restrictions, 5–3

Apr 21, 2026

Council approved a conditional-use permit allowing a replacement billboard at 1440 Battlefield Boulevard with revised stipulations: the hotel-facing side will be static (non-LED) and the Battlefield-facing side may use sight-line LED technology to limit off-site illumination.

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Adams Outdoor Advertising sought a conditional-use permit to replace a billboard removed from another site. Steve Romine, representing the applicant, said Adams lost a sign and the new ordinance (CZO §14,706 B3) allows one-for-one replacement with council discretion on design modifications. Romine said Adams will limit LED to the north-facing side and make the south-facing side static to reduce impacts on an adjacent hotel.

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