Commissioners flag local-fit concerns for "Unleash Your Potential" proposal
Jul 18, 2026
A priced proposal from an Oregon-based firm, Unleash Your Potential, drew scrutiny for limited local county experience and a stakeholder list perceived as overly focused on Traverse City; one commissioner suggested portions of proposals may be AI-generated.
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Commissioners reviewed Unleash Your Potential and other Oregon-based proposals and raised concerns about local fit despite attractive pricing. As one commissioner noted, "Unleashing, their cheapest was 31,750. It could go all the way up to set 52,750," and others said the firms appeared to have limited Michigan county experience.
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