LTAC members press StreetSense for conversion-study data after 55:1 ROI claim
Members told staff they want the vendor’s conversion-study methods and raw data before relying on a claimed 55:1 return on marketing investment; some members said the methodology and the age of metrics feel out of step with current social behavior.
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During a detailed exchange about vendor performance, staff said StreetSense's conversion-study approach attributes actual visitor trips and spending to marketing activity and that the current conversion study shows a '55 to 1' return on marketing investment. Committee members asked for the underlying data, questioned the sample size and timeliness, and requested the complete conversion-study packet at the next meeting.
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