How tech transfer offices can gather customer feedback before licensing
Adam Matalan advises tech transfer offices and founders to pursue early, non‑sales conversations that uncover pain points: attend downstream conferences, seek mutual connections, and ask for advice rather than pitching technologies.
The full story
Andrea Nelson asked what practical steps tech transfer offices can take to gather customer feedback before formal licensing discussions. Adam Matalan emphasized early, human-centered outreach that avoids sales pitches.
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