Recycle Smart MA Update - November 13, 2024

Massachusetts Department of Environmental Protection RecycleSmart MA Webinar · November 13, 2024

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Welcome and agenda

Presentation

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Cathy Doudnath (MassDEP) opened the webinar, introduced the RecycleSmart team and laid out the agenda: program background, digital and social elements, website resources, and Q&A.

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RecycleSmart MA webinar: MassDEP staff overviewed program resources (Recyclopedia, Beyond the Bin, Smart Recycling Guide), new translations and branding updates, digital/ad strategies and metrics, partner incentives tied to the Recycling Dividends Program, and a Q&A on embedding tools and influencer pilot costs.

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Transcript

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