Tourism Commission

Austin Tourism Commission · March 11, 2026

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Call to order and approval of minutes

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Chair called the March 11 meeting to order, noted two new commissioners (Sofia Gonzalez, Max Pierce) and asked for public communications (none). Commissioner (speaker 2) moved to approve the February 9 minutes; a second was given and the motion was approved unanimously.

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Paramount CEO Jim Ritz presented the 'ShineOn' $66 million renovation plan for the Paramount and State Theaters and solicited bond support; ACME (new Arts, Culture, Music & Entertainment department) gave a first-year update on the 'Creative Reset' and upcoming grant awards totaling about $24 million, prompting commissioners to press for more data and a short-term working group.

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