New vintage market, gourmet shop to open in downtown Kingsburg; board discusses outreach for non-retail businesses

Two new downtown businesses introduced themselves at the March 3 Kingsburg BID meeting and board members discussed expanding promotional support for professional (non-retail) businesses that pay into the BID.

Casey Hansen identified herself as the owner of Third Time’s a Charm vintage market and venue and said she will hold a soft opening on Saturday, with regular hours Tuesday–Saturday, 10 a.m.–6 p.m. “My name is Casey Hansen... I’ll be opening this store on Saturday as a soft opening,” she said, and asked about ribbon-cutting and how to get plugged into chamber and BID events.

A separate speaker announced a new adjacent gourmet store, Stir Crazy by Adani, slated to open March 14. The speaker suggested the BID consider dedicating part of its marketing budget to radio advertising targeted at professional service businesses that are not retail-focused but still pay into the district. “...devote a certain part of our budget to a type of advertising that benefits our business clients,” the speaker said, naming KMJ as an example used in past outreach.

Board members agreed to explore the idea further and invited Visit Fresno County to present at the April meeting to provide data on visitor flows and dining/shopping patterns that could inform marketing decisions. New business owners were invited to participate in upcoming downtown events and to coordinate with the chamber for ribbon-cutting and promotional support.

Next steps: staff will share event and ribbon-cutting procedures with new owners, schedule Visit Fresno County for April, and include non-retail outreach on a future agenda.